Familiarization and press trips are tours that complement the promotional and marketing activities carried out by INGUAT, in accordance with the 2015-2025 Tourism Master Plan.

Depending on the participants, their interests, and the programs to be developed, these trips are divided into three main groups:

• Familiarization trips for the tourism and meetings industry.
• Press or filming trips, aimed at promoting tourism in Guatemala.
• Support trips for cultural, investment, artistic, advertising, and other interests.

Familiarization and press trips enhance the knowledge and personal experiences of members of the national and international tourism industry. These professionals, whether directly or indirectly, influence travelers' decision-making.